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Marketing Research of Customer Satisfaction in FITcentrum Chrudim
Pecinová, Markéta ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing Research of Customer satisfaction in FITcentrum Chrudim Objectives: Thesis "Marketing Research of Customer satisfaction in FITcentrum Chrudim" is in its final form a very important source of marketing information system of management in a medium-sized fitness center in Chrudim. Its aim is to determine customer satisfaction with products depending on their initial expectations. Acquired views, comments and criticisms of the provided services helped us to assess the state of the sports organization on the basis of which a proposal was submitted for possible improvement. Methods: The study is based on theoretical knowledge related to the selected topic. Marketing research based on the method of survey was one of the most frequently used methods for enquiring about customer satisfaction. Results of the individual questions of the questionnaire are shown in the graphs. Based on their interpretation, the state and operations of the surveyed organization was assessed. To obtain information about the operation of FITcentrum Chrudim, a semi- structured interview was conducted with the owner. Results: Marketing research is a unique source of information, which was still lacking to the organization, and therefore, the management of studied fitness center lost track of the actual requirements...
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Management and outsourcing of ski courses of secondary schools
Hrkal, Jan ; Čáslavová, Eva (advisor) ; Procházka, Jan (referee)
Title: Management and outsourcing of ski courses for secondary schools Objectives: The aim is to build a case study of a fictitious company whose business is the organization of ski courses for secondary schools using outsourcing. This objective is achieved through market research that identifies the view on the issue of headteachers at Czech secondary schools. Methods: A quantitative method of questioning was used for the research, which took place in both written and electronic form. The case study of a fictitious company uses a marketing mix of services as a tactical tool. Results: The assembled case study of a fictitious company, based on the results of an investigation, is a concrete plan for the first year of its existence. The company is able to provide the organization at a competitive price level to existing ski courses at secondary schools. Keywords: management, outsourcing, ski courses, sport event management, marketing mix of services, case study, research survey
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Marketing research of customers satisfaction in chosen company
Cvrček, Jan ; Janák, Vladimír (advisor) ; Holánek, Michal (referee)
Title: Marketing Customer Satisfaction Research in chosen company Objectives: The aim of this bachelor thesis was to find out, by means of marketing research, the customer satisfaction with the 20min Fitness services offered. The opinions and comments received served for working out a proposal to improve the services offered. The proposal will be presented to the management of 20min Fitness. Methods: Quantitative research in the form of written and electronic questioning was conducted to determine the customer satisfaction. Results: The results of the research are shown by using graphs and tables in the analytical part. The results of the survey revealed some shortcomings, but in general, the customers are satisfied with the services provided. Keywords: Sports marketing, services, sports services, customer satisfaction, marketing mix of services, marketing research
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Marketing Research of Customer satisfaction in Sportcentrum TJ Lokomotiva Beroun
Podlaha, Rostislav ; Pecinová, Markéta (advisor) ; Holánek, Michal (referee)
Title: Marketing Research of Customer satisfaction in Sportcentrum TJ Lokomotiva Beroun Objectives: Thesis "Marketing Research of Customer satisfaction in Sportcentrum TJ Lokomotiva Beroun" is in its final form a very important source of information for Sportcentrum TJ Lokomotiva Beroun The aim of the work was to find customer satisfaction with services and products according to their expectations. The opinions, comments and suggestions made by respondents on the services provided were used to assess the state of the sporting organization. On the basis of the status evaluation, a proposal for a possible improvement was presented. Methods: The thesis is based on the theoretical knowledge on the subject. To determine customer satisfaction, marketing research based on the questionnaire survey method was used. The results of the questionnaire are captured in the charts. Based on their interpretation, the status and operation of the organization were assessed. When obtaining information about the operation of the TJ Lokomotiva Beroun sports center, a semi-structured questionnaire was carried out with an employee of the sports center. Results: Marketing research is the source of information that has not yet been at the sports center and therefore the management of the sports center has no knowledge of...
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Evaluation ofmarketing conception of Bosu Nymburk Sport & Dancehall
Šperková, Barbora ; Čáslavová, Eva (advisor) ; Višněvský, Andrej (referee)
Title: Evaluation of marketing conception of Bosu Nymburk Sport & Dancehall Objectives: The main objective of this work is to describe a marketing concept of Bosu Nymburk Sport & Dancehall and evaluate its marketing mix 7P. Another objective is to propose measures for improvement of this concept. Methods: Information about the operation of the fitness centre was obtained thanks to the attending offered lessons. To obtain another needful information, a semi- structured interview was conducted with the founder. To determine customer opinions was used a quantitative method electronic questioning. Results: Almost all aspects of marketing mix of Bosu Nymburk were evaluated positively. Thanks to the thesis, it was possible to acquire concrete measures to improve the services of the Bosu Nymburk Sport & Dancehall and eventual realization of this measures should make customers more satisfied. Keywords: sports marketing, sports services, marketing mix of services, marketing research
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The marketing plan for fitness centre Alegria
Vorlová, Kateřina ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
ABSTARCT Title: The marketing plan for fitness centre Alegria. Objectives: The aim of this bachelor work is creating the marketing plan for the new fitness centre. It will also serve as a real plan for foundation of the fitness centre. The next aim is fading out via the research, which are the basic needs of fitness centre visitors and what could be the biggest threat of concurrency fitness centres. Methods: For getting the basic data was used the method of writing questionnaire, which found out the basic needs of fitness centre visitors in Tábor. The analysis of concurrency was carried out by scoring model and then the single criteria were evaluated. Results: The research via writing questionnaire answered these questions: When do the clients visit the fitness centre the most often, Which way of payment do they prefer, How do they come to the fitness centre, Which services do they use the most often, Why do they visit the fitness centre. The analysis of concurrency showed, that the biggest threat for fitness centre Alegria is The Fitness Tábor, thanks to its availability, car parking possibilities and the quality of equipment. The next on is OK Fit Studio with the big choice of offered services. Key words: services, marketing mix of services, marketing plan, strategy, SWOT analysis, concurrency
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Marketing Research of Customer Satisfaction in FITcentrum Chrudim
Pecinová, Markéta ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing Research of Customer satisfaction in FITcentrum Chrudim Objectives: Thesis "Marketing Research of Customer satisfaction in FITcentrum Chrudim" is in its final form a very important source of marketing information system of management in a medium-sized fitness center in Chrudim. Its aim is to determine customer satisfaction with products depending on their initial expectations. Acquired views, comments and criticisms of the provided services helped us to assess the state of the sports organization on the basis of which a proposal was submitted for possible improvement. Methods: The study is based on theoretical knowledge related to the selected topic. Marketing research based on the method of survey was one of the most frequently used methods for enquiring about customer satisfaction. Results of the individual questions of the questionnaire are shown in the graphs. Based on their interpretation, the state and operations of the surveyed organization was assessed. To obtain information about the operation of FITcentrum Chrudim, a semi- structured interview was conducted with the owner. Results: Marketing research is a unique source of information, which was still lacking to the organization, and therefore, the management of studied fitness center lost track of the actual requirements...
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Management and outsourcing of ski courses of secondary schools
Hrkal, Jan ; Čáslavová, Eva (advisor) ; Procházka, Jan (referee)
Title: Management and outsourcing of ski courses for secondary schools Objectives: The aim is to build a case study of a fictitious company whose business is the organization of ski courses for secondary schools using outsourcing. This objective is achieved through market research that identifies the view on the issue of headteachers at Czech secondary schools. Methods: A quantitative method of questioning was used for the research, which took place in both written and electronic form. The case study of a fictitious company uses a marketing mix of services as a tactical tool. Results: The assembled case study of a fictitious company, based on the results of an investigation, is a concrete plan for the first year of its existence. The company is able to provide the organization at a competitive price level to existing ski courses at secondary schools. Keywords: management, outsourcing, ski courses, sport event management, marketing mix of services, case study, research survey
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